A Trip to the Farmer’s Market

Week in Review 7-20-18
July 20, 2018
Week in Review 7-27-18
July 27, 2018

I love the summer. Between vacations, pool time, trips to the beach and BBQ’s there’s so much fun to be had. But summer is also when all those hard working farmers reap the benefits of their hard work, prep and planning. And it’s when we get to, quite literally, enjoy the fruits of their labor. With that in mind I took a trip to the farmer’s market this week to see what they had to offer. I wasn’t disappointed.

Seasonal is Best

I like the farmer’s market because buying seasonal produce offers several advantages:

  1. Freshness – The bell peppers from someone who just picked them a few miles down the road and those I find at the grocery store in January have no comparison. The same holds true for peaches, strawberries, mangos etc. Fresh is best!
  2. Cost – There’s minimal shipping overhead built into the price. On average, I wind up paying more for produce when it’s out of season, then I do when it’s in season. And again, because of travel time, I sacrifice freshness.
  3. Supporting Local Economy – My friends and neighbors run the businesses in my community and I want them to do well. If they’re producing fresh, tasty veggies at a lower cost my decision to buy from them becomes a no-brainer.
  4. Satisfying Your Cravings: As we’ve evolved, so too have our preferences for when and how we consume our food.  For example, we tend to crave more meat and potatoes in the winter, when fresh fruits and veggies are scarce.  In the spring we naturally shift our preferences toward lighter foods, and by summer we favor all those fresh fruits and veggies. Don’t ignore these cues!

So what did I find?

Like many places, we have different types of farmer’s markets. Some are strictly seasonal, and you’ll see them for a few weeks/months each summer. Others, like the one we went to, are year-round markets that offer a host of different products depending upon the season. Some may even have an international flair, importing goods that you would not find at your traditional grocery store. Take a look at what we found:

I love to roast fresh zucchini in an herb flavored olive oil. It goes great with just about any protein source.


I usually cut up bell peppers and have them over a salad. I can also roast them and include them in a stir fry.


I love peaches and plums. They’re an easy-to-carry summer time snack!


For me, nothing embodies summer more than fresh cherries. I had to pick some up and the price couldn’t be beat.


Of course, the farmers market had more to offer than just fruits and veggies. I found amazing prices on high-quality beef and chicken. Since this is an international market, my wife was able to find some special cooking ingredients for use in our favorite dishes. Needless to say, I was quite happy with my trip!

Head to the Farm

The summer months allow us to eat many of our favorite fruits and veggies when they’re at their freshest.  You can further take advantage of the season by visiting your local farmer’s market.  Today’s article showed just a few examples of what you can expect to find.

At Vitalifit, helping people navigate the complexities of food selection and meal prep is a big part of our Nutrition Coaching Program.  If you’d like to discuss further or if you’re looking to modify your current eating strategies and need guidance, contact us today to join the Vitalifit Coaching Program that is right for you.